Appalachian Triangle of Kentucky

The Appalachian Triangle is a new initiative formed by a coalition of counties in southeast Kentucky to boost tourism in the region. The brand features a new logo, typography, colors, badges, and illustrations; all complemented by a messaging strategy that conveyed a friendly, adventurous, and authentic tone. Utilizing letterpress wood type in crafting the typography and logo added a rustic charm, emphasizing the region’s one-of-a-kind charm and character. The goal of the brand is to create an identity that calls visitors to discover the unique beauty and unbridled adventure waiting in Appalachian Kentucky.