Wildman Logo

Since the 1700s, Anderson County has gained notoriety for hosting more Bigfoot sightings than any other location in Kentucky, making it the ideal home for the Wildman Triathlon Experience. To attract new participants to this inaugural event, a distinctive brand was developed, including a new logo, typography, and vibrant colors that infused the race with an energetic and unique tone. The goal was to establish a recognizable identity that would draw in registrants from across the country to come seek the legend, amplifying the unique and adventurous nature of the Wildman Triathlon Experience.